Privacy Policy

This Privacy Policy explains how Davies Marketing Limited (“we”, “us”, “our”) processes personal data when you use daviesmarketinglimited.com (the “Site”). It should be read together with our Cookie Policy, which describes storage in your browser. We respect your privacy and process data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) where they apply to our activities.

Who is responsible for your data?

For the purposes of UK data protection law, Davies Marketing Limited is the controller of personal data collected through the Site except where we act strictly as a processor on documented instructions of another controller, which is not the default for public visitors. If you are unsure which entity processes a particular dataset, contact us using the email address below and we will clarify the controller identity and any joint-controller arrangements.

Categories of data we process

Depending on how you interact with the Site, we may process: technical identifiers such as IP address, approximate location derived at regional level from IP, browser type and version, device type, operating system, referring URL, pages viewed, timestamps, and diagnostic events; communications data if you email us, including your email address, message content, attachments, and metadata necessary to deliver the reply; and records of consents or preferences where you interact with our cookie or age-gating interfaces. We do not intentionally collect special-category data (such as health data) through the Site. Please do not send sensitive information unless we explicitly request it for a defined purpose.

Purposes and lawful bases

We process technical and usage data on the basis of legitimate interests in operating a secure, reliable website; understanding aggregate traffic patterns; detecting fraud or abuse; defending legal claims; and improving content layout. Where PECR requires consent for non-essential storage or access on your device, we will rely on consent obtained through the cookie banner when applicable. If you email us, we process your correspondence to perform steps at your request (responding to enquiries) and on the basis of legitimate interests in administering communications. Where we introduce optional analytics or advertising technologies in future, we will update this Policy and, where required, obtain consent before activation.

Cookies and similar technologies

We use essential storage mechanisms such as session storage for the age gate acknowledgement and local storage for cookie preference persistence. These are described in more detail in the Cookie Policy. You may clear Site data through your browser settings; doing so may cause banners to reappear. We do not use strictly necessary cookies to build cross-site behavioural profiles beyond what is required for basic functionality.

Automated decision-making and profiling

We do not carry out solely automated decisions that produce legal or similarly significant effects concerning you based on Site browsing alone. If that changes, we will provide meaningful information about the logic involved, the significance and envisaged consequences, and your rights under Article 22 UK GDPR where applicable.

Recipients and international transfers

We use infrastructure providers such as hosting companies and, where configured, email delivery services. These processors are bound by written agreements requiring appropriate security and confidentiality. Some providers may be located outside the United Kingdom. Where personal data is transferred to countries not subject to adequacy regulations, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or Addendum, or another lawful transfer mechanism. You may request further information about safeguards by contacting us.

Retention

Server logs and security telemetry are retained only as long as needed for monitoring, incident investigation, and legal compliance, typically rolling off within months unless preserved for an active dispute. Email correspondence is kept for as long as necessary to complete the conversation and thereafter in line with limitation periods and business record requirements. Consent records, if applicable, are retained to demonstrate compliance for a reasonable period.

Your rights

Under UK GDPR you may have the right to access, rectify, erase, restrict processing, object to processing, data portability (where processing is based on consent or contract and automated), and to withdraw consent at any time without affecting the lawfulness of prior processing. You may lodge a complaint with the Information Commissioner’s Office (ICO). We encourage you to contact us first so we can attempt to resolve your concern. We will respond to rights requests within one month unless complexity requires an extension permitted by law.

Children

The Site is not directed at individuals under 18, and we do not knowingly collect personal data from children. If you believe a minor has provided data, contact us and we will take appropriate steps to delete it, subject to legal retention obligations.

Security

We implement administrative, technical, and organisational measures appropriate to the risk, including transport encryption where supported, access controls on administrative interfaces, and patching practices. No online transmission is completely secure; you should protect your devices and accounts on linked operator sites with strong passwords and multi-factor authentication where offered.

Changes to this Policy

We may update this Privacy Policy to reflect legal, technical, or business developments. Material changes will be highlighted on the Site or communicated where practicable. The continued use of the Site after updates constitutes acknowledgement of the revised Policy unless applicable law requires a fresh consent.

Contact

For privacy enquiries, email info@daviesmarketinglimited.com. Please avoid including unnecessary sensitive information in email. If we need additional details to verify your identity before fulfilling a rights request, we will explain why.